1) The test brewery
An important aspect of quality procedures in the Bitburger Brewing Group is our in-house test brewery. This is an exact, scaled-down
reproduction – a slim-line version of a "big" brewery. It first came into operation back in 1990. It is still one of the most modern facilities of its kind worldwide and is unique in Germany in terms of its sheer scale. It is here that we pre-test new products or optimisations made to the production process or raw-material compositions. Without this testing, we never change anything at our "real" facilities.
2) The laboratory
During production we take a series of carefully selected samples in keeping with a detailed sampling and monitoring plan. The laboratory is responsible for monitoring all chemical and technical aspects of production. For example, it is here that we measure extract values, fermentation levels, alcohol content and oxygen content. Other key quality aspects include the hue, cloudiness and head.
3) In-house product testing and tasting panel
The most important part, the premium taste of all products produced by the Bitburger Brewing Group, undergoes testing by our own in-house product testers. They are responsible for monitoring the sensory and microbiological quality of the beer. A separate tasting panel regularly checks that the beer meets the high quality standards of the Bitburger Brewing Group.
We never tire of testing, for the same premium quality.
The quality department at the Bitburger Brewing Group work on quality round the clock, always looking for more and better ways to carry out quality assurance. We also invest continuously in quality and safety, as anyone who has visited our state-of-the-art laboratory will tell you. In 2006 Bitburg set up a new keg racking line; in Lich a new bottle filling machine was installed.
But it’s not just the beer that’s important. We also monitor the packaging, constantly checking the bottles, tops and labels before they enter production. The same high quality standards apply as much to these materials as they do to the beer. We set very high standards for ourselves, but even the tiniest quality fluctuation is entirely impermissible. For the Bitburger Brewing Group ultimate quality – the quality you deserve from a premium beer – is an intrinsic part of our nature. We regularly invest in research, development and new equipment to ensure that everything that reaches the customer fulfils their every expectation. Profitability is a function of quality, and not about pinching the pennies.



