Welcome to the Bitburger experience!

Experience Bitburger with all your senses 

See, hear, feel, smell and taste what makes Bitburger Premium Pils so special. At The Bitburger Experience, you’ll discover 1,700m² of space dedicated to learning about the fascinating world of beer – right down to the smallest detail. Come and let yourself be enchanted by our story!

It smells of tradition

Bitburger’s annual production output is roughly 4 million hectolitres, making it one of the most important privately-run breweries in Germany. Take our guided tour to learn how Germany's No.1 draft beer is created, and find out more about the Bitburger brand, the history of its success, and plenty more about the world of brewing. 

Get to know the fascination of the brand.

Bitburger Premium Pils - Die Bitburger Marken-Erlebniswelt - Verkostung des reinen Bitburger Brauwassers

Try our pure Bitburger brewing water.

Bitburger Premium Pils - Die Bitburger Marken-Erlebniswelt - Führung durch die Marken-Erlebniswelt

Discover the unique seal hop.

Bitburger Premium Pils - Die Bitburger Marken-Erlebniswelt - Infotafel zum Brauprozess

Follow the Bitburger brewing process.

Keyvisual der Bitburger-Markenerlebnis Tour

Guided tours

Let our team guide you through The Bitburger Experience. Tours start on the hour, every hour. Duration: roughly 60 minutes, plus drinks in the tasting lounge afterwards. 

Please register in advance as our opening hours are limited, especially in winter.  


You may reach us at the following address:  
Bitburger Marken-Erlebniswelt
Römermauer 3
54634 Bitburg  

Happy to help:
Contact us per phone at: +49 6561 14-2497
or per e-mail at marken-erlebniswelt@bitburger.de

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Welcome to the world of Bitburger

As Germany's No. 1 draught beer brand, we bear responsibility and are committed to the conscientious handling of alcoholic beverages. The Bitburger.com website contains information about alcohol. We therefore ask you to answer the following question:

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