Visiting our brewing friends of Sierra Nevada Brewery

Bitburger goes USA 

Three Bitburger brewers, 7,000 kilometers, one goal: Jan Niewodniczanski, Stefan Meyna and Stefan Hanke traveled to Mills River in North Carolina to meet their brewing friends from Sierra Nevada and to serve – for the first time ever – their jointly brewed festbier at the annual Springtoberfest. Cheers!


One last beer before the long flight to Asheville: The prospect of twelve hours of traveling makes you thirsty. Cheers ;-)

The Hazy Van is coming …

Picked up at the airport in style by the cult Sierra Nevada Hazy Van – and a cool Bitburger Premium Pils.

Impressive: The Sierra Nevada Brewery in North Carolina

Built in 2015 and lovingly called "Malt Disney" by its fans, it's a true paradise for beer lovers.

On the trail of a hoppy taste

The best raw materials, decades of experience and a lot of brewing creativity – such as storage in wooden barrels – inspire the Bitburger brewmasters on their tour of the Sierra Nevada Brewery.

Brewing kettles made in Germany

Nice to know: Founder Ken Grossmann acquired the copper brewing kettles in Germany. A number of details inscribed with German terms can still be discovered today.

Brewing experts among themselves

Brewers from Bitburger and Sierra Nevada discussing brewing tradition and their passion for beer. A tasting in the brewery's own taproom is a must.

From pale ale to lager – beers of all kinds

What makes the Sierra Nevada beers so special are the varied hops aromas. A special experience for the palates of the Bitburger brewers that have been spoiled by our Pils.

Finally: Our festbier!

The Bitburger and Sierra Nevada brewers share a first taste of their festbier before it's presented to the Springtoberfest visitors the next day.

Barrel tapping – O'zapft is!

Jan Niewodniczanski tapped the first barrel of the jointly brewed festbier with a determined blow – and the Springtoberfest could begin!

A piece of German culture in North Carolina

It wasn't just our festbier that brought a touch of Germany to the USA. The Springtoberfest guests’ culinary needs were well catered for with pretzels, sauerkraut and bratwurst.

Friends will be friends

Brewing together, celebrating together: The brewers from Bitburger and Sierra Nevada raise a glass of their festbier, together with a lot of enthusiastic visitors.

The best is yet to come

Our festbier was just the beginning of a wonderful brewing friendship. The best is yet to come. So...stay tuned ;-)

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