United in Partnership
Bitburger Celebrates Soccer: Brewed for This Team!
Bitburger Returns to the DFB: United in Partnership
We’re excited that Bitburger is again an official partner of the German men’s and women’s national terms since April 2025!
This partnership is particularly important to us – and it’s a true honor for us to return to our roots. Bitburger was already a loyal supporter of the German Football Association (Deutscher Fußball-Bund, DFB) from 1992 to 2018.
We’re thrilled to continue this partnership with new energy and celebrate the unifying power of soccer. Bitburger and DFB: a Partnership in Support of Soccer!
Together for the Success of German Soccer
We aim to support the men’s and women’s national teams in equal measure and are committed to promoting German soccer as a whole. We proudly support the men’s and women’s senior national teams as well as the highly skilled players of the men’s U21 and women’s U23 teams.
Statements Full of Excitement and Anticipation
“Soccer has always played a central role at Bitburger. Through this partnership, we aim to further strengthen the unifying power of soccer that we all experienced so vividly during the last European Championship in our own country,” says Sebastian Holz, Sales and Marketing Director of the Bitburger Brewery Group.
“Together with Bitburger, our national teams have already celebrated a total of three World Cup and seven European Championship titles. We want to build on that. The comeback at the DFB once again calls for a widespread commitment to soccer throughout Germany – from the grassroots level to the very top,” says Dr. Holger Blask, Chairman of the Management Board of DFB GmbH & Co. KG.
