Welcome to the Bitburger Experience

See, hear, feel, smell and taste what makes Bitburger Premium Pils so special. At The Bitburger Experience, you’ll discover 18.300 square feet of space dedicated to learning about the fascinating world of beer – right down to the smallest detail. Come and let yourself be enchanted by our story!


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Come and visit us

We are very glad to welcome you in our Erlebniswelt.

Our summer opening hours (april 1st until october 31) are:
Tuesday to Friday: 10 a.m. – 5 p.m.
Saturday: 10 a.m. – 6 p.m.
Sunday: 11 a.m. - 4.30 p.m.
Monday: closed

Our winter opening hours (november 1st until march 31) are:
Tuesday to Friday: 11 a.m. – 5 p.m.
Saturday: 11 a.m. – 6 p.m.
Sunday and Monday: closed

Normally we offer a guided tour (in German) every hour between 11 a.m. and 3 p.m.
If you are interested in a visit and a tour in English or Dutch please contact us in advance.

Phone +49 6561 142497 or Mail erlebniswelt@bitburger.de


Kupfer-Sudkessel in der Bitburger Marken-Erlebniswelt

It Smells of Tradition

Bitburger’s annual production output is roughly 4 million hectolitres, making it one of the most important privately-run breweries in Germany. Take our guided tour to learn how our popular beer is created, and find out more about the Bitburger brand, the history of its success, and plenty more about the world of brewing. 


Guided Tours

60 Minutes

our tours last. After that, we invite you to have a drink in our Bit-Lounge. Guided tours take ususally place every hour on the hour. For English tours please ask specifically.

Up to 30 People

can be guided through the Bitburger world of experience as a group. Of course, you can also come to us as an individual with pre-registration.

Two Free Drinks

and a pretzel are included in the admission price. In our Lounge we offer both beers and non-alcoholic drinks.

Visit Us:

Please register in advance as our opening hours are limited, especially in winter.  

You may reach us at the following address:  
Bitburger Erlebniswelt
Römermauer 3
54634 Bitburg  

Happy to help:
Contact us per phone at: +49 6561 14-2497
or per e-mail at erlebniswelt@bitburger.de