Welcome to the Bitburger Experience

See, hear, feel, smell and taste what makes Bitburger Premium Pils so special. At The Bitburger Experience, you’ll discover 18.300 square feet of space dedicated to learning about the fascinating world of beer – right down to the smallest detail. Come and let yourself be enchanted by our story!


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The Bitburger Experience Is open for Visitors again

We are glad, to welcome you back. Visits will, however, need to comply with legal regulations and customary hygiene rules. Current requirements include mandatory advance bookings (via email, telephone, or online registration forms), continued physical distancing, permanent wearing of masks (medical or FFP2 face masks), and compulsory provision of contact information. Visits are permitted for those who have received all vaccinations and those who have fully recovered. Children (age < 18) who are neither vaccinated nor recovered need a same-day negative test result. Fur further questions please contact us.

Our opening hours are:
Tuesday to Friday: 11 a.m. – 5 p.m.
Saturday: 11 a.m. – 6 p.m.
Sunday and Monday: closed

The Bitburg e.V. trade association offers a rapid test station in the Bitburger pedestrian zone. For further and up-to-date information please ask our team via mail or phone. 

Kupfer-Sudkessel in der Bitburger Marken-Erlebniswelt

It Smells of Tradition

Bitburger’s annual production output is roughly 4 million hectolitres, making it one of the most important privately-run breweries in Germany. Take our guided tour to learn how our popular beer is created, and find out more about the Bitburger brand, the history of its success, and plenty more about the world of brewing. 


Guided Tours

60 Minutes

our tours last. After that, we invite you to have a drink in our Bit-Lounge. Guided tours take place every hour on the hour. Come and enjoy the Bitburger experience world.

Up to 30 People

can be guided through the Bitburger world of experience as a group. Of course, you can also come to us as an individual with pre-registration.

Two Free Drinks

and a pretzel are included in the admission price, in addition (for adults) a voucher for € 2.50 for the Bitburger shop and 3 other free drinks from our gastronomical partners in Bitburg.

Visit Us:

Please register in advance as our opening hours are limited, especially in winter.  

You may reach us at the following address:  
Bitburger Marken-Erlebniswelt
Römermauer 3
54634 Bitburg  

Happy to help:
Contact us per phone at: +49 6561 14-2497
or per e-mail at marken-erlebniswelt@bitburger.de